AI and Personalization: The New Frontier for Higher Education Student Recruitment

Done over Zoom, you also get access to the recording of our session afterwards to reference back to at any point. When combined with Facebook ads, a custom chat bot created for your specific business and goals can bring in new leads and sales on autopilot in a conversational way. A robust chat marketing strategy will build a healthy list on multiple platforms to reach your customers in an engaging way. Conversational marketing doesn’t always have to begin at the first touch opportunity. Their website stores cookie data in the user’s browser to detect when a user begins a repeat visit and personalizes it with a “Welcome back” prompt to help let the user pick up where they left off.

Your chat bot provides your customers and potential customers with the information they are looking for instantaneously. Connor has spent the last decade within the field of marketing and communications, working with independent schools and colleges throughout New England. As Finalsite’s Senior Content Marketing Manager, Connor plans and executes marketing strategies and digital content across the web. A former photojournalist, he has a passion for digital media, storytelling, coffee, and creating content that connects. For instance, if a family seeks a school with an advanced athletic program or a specific academic focus, a chatbot can assist in filtering the options and suggesting personalized recommendations.

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This intuitive piece of technology has made it possible for SMEs to compete with larger corporations when it comes to reaching out and servicing their customers. Chatbots can be used in a number of ways to provide a valuable client experience — the biggest benefit? The surveyed articles used different types of empirical evaluation to assess the effectiveness of chatbots in educational settings. In some instances, researchers combined multiple evaluation methods, possibly to strengthen the findings. Chatbots have been found to play various roles in educational contexts, which can be divided into four roles (teaching agents, peer agents, teachable agents, and peer agents), with varying degrees of success (Table 6, Fig. 6).

• If engagement is the goal, personalization is an especially effective engagement tool.
• Granted, this method probably calls for more coding knowledge and probably requires the support of your marketing team, but will create a secondary platform for contacting your firm that meets them where they’re already active.
• With the help of ML algorithms, the chatbot can learn about a student’s strengths and weaknesses.
• There can be instances where students miss checking their mailboxes and miss out on  important information.
• The adoption of educational chatbots is on the rise due to their ability to provide a cost-effective method to engage students and provide a personalized learning experience (Benotti et al., 2018).
• Concerning the design principles behind the chatbots, slightly less than a third of the chatbots used personalized learning, which tailored the educational content based on learning weaknesses, style, and needs.

The metadata of the studies containing; title, abstract, type of article (conference, journal, short paper), language, and keywords were extracted in a file format (e.g., bib file format). Subsequently, it was imported into the Rayyan tool Footnote 6, which allowed for reviewing, including, excluding, and filtering the articles collaboratively by the authors. The use of AI in higher education marketing provides numerous benefits that enable institutions to operate more efficiently, improve student outcomes, and gain a competitive advantage.

Academic support

Universities might come up with relevant courses and enriching programs but they can surely miss out on new enrolments if their offerings don’t reach their target audience. Right now, the target audience (which majorly comprises millennials) swears by technology like smartphones. They prefer speaking to higher education institutes on mobile phones and expect quick responses too. Whenever they need any information or need support with any issue they reach out to the university via messaging. Here are more chatbot examples to inspire your chatbot marketing strategy.

Conversational marketing also can take a heavy burden off of sales teams by gaining insights about prospects early, leading to more meaningful conversations when the time comes to engage in the sales process. In the digital transformation era, educational institutions are exploring new ways to enhance student and faculty services. One such innovation is using higher education chatbots designed to provide automated support and assistance to users. Only one study pointed to high usefulness and subjective satisfaction (Lee et al., 2020), while the others reported low to moderate subjective satisfaction (Table 13).

Education Chatbots That Will Fix Lead Generation For Education Providers

Chatbots are being used increasingly across educational institutions to streamline their processes outside and inside the classroom. More and more educators recognise the benefits and the effectiveness that chatbots can bring to their day to day tasks. Academics are not only using chatbots to help with students’ engagement but also to facilitate administrative issues. Future studies should explore chatbot localization, where a chatbot is customized based on the culture and context it is used in. Moreover, researchers should explore devising frameworks for designing and developing educational chatbots to guide educators to build usable and effective chatbots. Finally, researchers should explore EUD tools that allow non-programmer educators to design and develop educational chatbots to facilitate the development of educational chatbots.

It enables learning institutes to send smart alerts and notifications to students directly over their favorite messaging channels. The idea was to permit Tay to “learn” about the nuances of human conversation by monitoring and interacting with real people online. The Monkey chatbot might lack a little of the charm of its television counterpart, but the bot is surprisingly good at responding accurately to user input.

Increasing Student Engagement

Chatbots can facilitate student engagement by offering personalized recommendations for clubs, organizations, and events based on students’ interests and goals. They can also provide information on extracurricular activities, sports teams, and volunteer opportunities. This has truly helped develop online learning and improved distance learning for all. It would not be wrong to say that with the right technology and support, education will soon turn from a privilege to a basic human right. Soon, good quality education will be accessible anymore there is the internet and schools will not face the problem of a lack of quality teachers. This will result in the overall growth of society and the future of generations to come.

When designing a chatbot, remember to consider its personality and tone. The chatbot should reflect the institution’s values and brand and be designed to communicate metadialog.com in a way that resonates with the target audience. Till then, here is a blog on Why your educational institute needs to use a WhatsApp chatbot.

How AI Chatbots are transforming the Education Industry?

83% said they would make messaging their primary means of communication if they were guaranteed to receive an immediate response. Landbot is a powerful no-code chatbot builder and communication automation platform. Its main advantage lies in the “no-code” aspects as it allows university marketers to create chatbots themselves. Regardless of the size or nature of your educational institutions, your marketing strategy needs to stand out among competitors. The important part of every marketing plan is engaging as many people as possible.

Unfortunately, even some of the most expensive schools and colleges in the world are not able to provide this type of service. That is why chatbots are the most logical and affordable alternative for personal learning. The agility gives away an important advantage as changes, updates, and adjustments to campaigns and bots can be applied instantly and on the go. Thus, your college or university can be present, truly present everywhere from the web to social media platforms to messaging apps by empowering your marketing team and without putting additional strain on your budget. For instance, you can leverage conversational channels using rule-based or AI bots to send automatic reminders or follow-ups to your prospects that expressed interest in the application process.

We harness the power of conversations to develop chat marketing strategies for businesses!

Lastly, the bot keeps students and staff aware of all the latest updates that they need to know. While we have mentioned the top 5 challenges faced by universities there are various other ways in which a chatbot can help a higher education institute. The best chatbots for university can make potential students feel at ease by providing them with appropriate answers even before they connect with a university admin. A chatbot can handle the repetitive and common questions which students usually ask. Click To Tweet You can change the script of the university chatbot anytime to include the common questions and instantaneously provide support.