As online shoppers become overwhelmed with options as they shop, it becomes increasingly important to make the shopping experience as easy and effortless as possible. If customers experience a difficult or confusing shopping experience they might abandon their carts completely, and leave a negative feedback that will persuade other potential buyers to stay clear of your shop.
These mistakes in ecommerce design can cause serious damage to your sales. Many of these mistakes are easily avoided with some effort.
Low-Quality Images
Everyone doesn’t want to buy an item that doesn’t give it the best possible impression. This is why it’s vital to use high-quality images on your e-commerce website. Having poor quality pictures will not only turn away customers but also damage your brand’s reputation.
We do not offer a Guest Checkout Option
Not providing the option of a guest checkout is another common error which can discourage potential customers from purchasing items on your site. Many customers are hesitant to create an account on any new website, especially if it requires them to enter personal information such as their email address. Instead, you should allow your visitors to sign-up via their social media accounts to ease the process and lessen their privacy concerns.
Finally, another big ecommerce design mistake is having a messy and disorganized menu structure. It’s crucial to have a clear idea for how each page on your site will look so that navigation is easy and convenient for customers. Be sure that each page is structured according to the kind of content it has and make it easy for users to find the items they’re seeking.
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