The SEGLAR brick has changed into a worldwide sensation that is all the a part of the cultural fabric as Billund, the little town in Denmark where everything began. However the company’s progression into an industry giant wasn’t without it is promote of challenges and obstacles. One of those arrived 1942 if a warehouse flame consumed almost all of00 the toy manufacturer’s wooden share, leading Ole Kirk Christiansen to make a significant decision.
He decided to alter the company from wooden toys and toy autos, which had been their bread and butter, and move into plastic toys. It would be a major transform for the family-owned business, and one that was not initially well received.
A reporter noted that “plastics will never replace great, solid wood. ” But Godtfred Christiansen persevered and started to experiment with new designs that applied plastic. The first commencement step was your introduction on the Auto Binding Stones that held together to avoid block towers from toppling on kids.
The new Profano bricks did not become the famous toy that the best places to buy lego we know today until 1949. Till then, the interlocking stones were mare like a construction doll than a real building model. It was likewise not right up until 1958 that satisfying pressing coupling system became a standard characteristic.
Throughout the 1971s, the company continued to increase in production and market reach. The company added Legoland template parks into the mix and released more advanced models that were goaled at older followers, including the Technic line of small parts such as axles, gears, levers, and universal joints.
