Sieraad Art Fair at the Westergasfabriek

Traditionally, jewellery art in Holland was a craft that took its importance from, among other things, the many national costumes and the jewellery that went with them. Apart from its function as ornament it also conveyed meaning: jewellery worn during mourning or on the occasion of birth, marriage or other special events

The 11th edition of SIERAAD Art Fair (SAF) will be the most international one yet. SAF is the only platform in the Netherlands where professional contemporary jewellery designers from home and abroad sell their work directly and in person. To add lustre to this edition of SAF there will be some special events and striking presentation.

What a try-out, ten years ago, may lead to!  From an indoor tennis court in Enschede with 20 wary participants to the Gashouder of the WesterGasfabriek which last year totalled 97 stands with over 150 participating jewellery designers! They came not only from Holland, but also from Germany, Spain, France, England, Korea, Japan, Israel, Greece, Canada and Finland. As stated before, all of them professionally trained artists who use SIERAAD ART FAIR as their annual presentation platform to expand their network and to sell their unique objects to a public that is interested in modern jewellery art.

It is precisely these unique and ‘auteurssieraden’ which contribute to the further development in which jewellery art is seen as a fully-fledged part of modern art. It is not just consumers, but also curators of museums and collectors that find their way to SIERAAD ART FAIR.